It may be worthwhile to test as many variables as you can, as long as your targeting is relevant to the book you’re advertising. However, many authors have found success by focusing on author names, book titles, book series, TV shows, movies, and genres (like romantic fantasy). Targeting can get complex, and what works for one author may not always work for another. For example: female, aged between 25-40, does yoga, and lives in the U.S. You may already have an idea of who you want to reach. Targeting means choosing the type of audience you want your ads to be displayed to. Figure out your targetingĬreating effective Facebook ads comes down to a few things: 1) getting your targeting right and 2) crafting your ads just right. ![]() Click on “Add Payment Method” and fill out your details. Click on “Billing.” Then, click on “Payment Settings” at the top right. In Ads Manager, click on the three lines at the top left. This is where you’ll automatically get billed for each ad campaign. Then click on “Go to Ads Manager.”īefore anything, you’ll want to set up a default payment method. After creating a free Facebook account and author page (if you don’t already have one), go to /business/tools/ads-manager. How do you create ads on Facebook? You will create and manage your ads on the Facebook Ads Manager dashboard. Reach out to bloggers, YouTubers, and podcasters. Ask your family, friends, and network to leave a review for you. People are less inclined to buy any kind of product online when there are zero reviews (that’s the rule of e-commerce!) You don’t want to spend your sweet time, money, and energy on advertising before acquiring at least five solid reviews. Even if someone doesn’t buy your book from a specific ad, they can have the option to follow your page for future opportunities. A social (like your Facebook author page), website, or blog page can serve as an online hub or home base for people to find and connect with you. When someone comes across your book, they may want to learn more about you. In self-publishing, selling books happens online. In general, for your author brand, you want to maintain an online presence with at least one social media channel. It’d make sense to have an author page up on the platform you’ll be running ads on. ![]() You can technically run Facebook ads for books without having a Facebook business page. This prep work is about laying a solid foundation to ensure your best performance throughout your book marketing plan. What to Do Before Getting Started: 3 Thingsīefore setting up your book ads on Facebook, there are three basic items or prerequisites to take care of. The best thing about these ads is that you don’t need an enormous budget – you can start running and testing ebook ads on Facebook for as low as $1 a day. You can, for example, run Facebook ebook ads that funnel your audience to your book page on Amazon. Advertising your book can get you the exposure you need. You can choose where you want your ads to appear when setting up Facebook advertising campaigns under the Facebook Ads Manager dashboard.Īs an indie, you have to not only self-publish but promote. Facebook users will see your ads in a variety of areas, such as their newsfeed, messenger, and Instagram (Facebook owns Instagram). Unlike organic Facebook posts, Facebook ads are paid for. ![]() How to Advertise a Book on Facebook: 4 Stepsįacebook book ads give authors and publishers a range of targeting choices to put their content in front of the right audience.What to Do Before Getting Started: 3 Things.
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